The most effective direct marketing campaigns use an integrated
multi-channel approach of mail, email, and telemarketing. With
a well-coordinated effort, each medium boosts the success of
the others. BrightKey’s Strategic Marketing team calls on the
best practices of more than 140 associations to help you design,
implement, analyze, and finetune the strategy that works best
for you. We start with what you currently have in place—your
schedule, your marketing mix, and your results. We’ll talk about
your goals, determine what’s working and what’s not, and make
recommendations for saving money and improving your ROI.

Not interested in a complete overhaul? We can implement your
current strategy or handle any combination of mail, email, and
phone. Because we understand how it all works together, we
can handle one component and coordinate with your team for
a seamless integration. Whether you’re talking about monthly or
annual renewals… registration for your annual meeting…or data
integrity programs, we can save you money and improve your
results.