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Program Analysis

While you’re in the midst of managing day-to-day operations, you
may find it difficult to spot new opportunities that can move your
membership, customer service, publications, and mail and logistics
programs to new levels of excellence. That’s where BrightKey
comes in, with our program analysis service—Insight-to-Action™.
Based on decades of experience, BrightKey brings an effective practices perspective to the challenges you face—from database and
document management to membership retention and more.

Insight-to-Action™ engagements include the analysis of member-based and logistics management programs to uncover rich opportunities for operational enhancements. Based on a customized combination of onsite observations, staff interviews, stakeholder conversations, workflow reviews, and analyses of policies and procedures, BrightKey experts identify areas for new efficiencies and present pragmatic recommendations.

Driving Positive Change through Insight-to-Action

    • Workflow analysis
    • Procedure reviews
    • Operational performance evaluation
    • Customer engagement scores
    • Equipment applications
    • Detailed reports and recommendations
    • Full-scope implementation and operation

Focused Attention on Specific Challenges

    • Call Center and Customer Care
    • Membership Retention and Acquisition
    • Publications and Order Processing
    • AMS Conversion
    • Digitization and Document Management
    • Mailroom and Logistics
    • Brand Strategy and Messaging


Powered by more than 36 years of
experience with nearly 200 associations
and corporations:

    • Invaluable hands-on experience
    • Broad-based knowledge across
      the full range of an organization’s
    • Understanding department interplay
      within the big picture of association
      and corporate operations
    • Ability to audit systems and processes
    • Practical strategies and specific
    • Assistance in implementing the
      recommended solutions

Speak with one of our experts today.

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