We'll handle it for you.

We'll handle it for you.

Outbound Telemarketing

BrightKey’s Strategic Outreach team manages outbound
telemarketing programs ranging from lapsed member telemarketing and winback campaigns, to welcome calls, check-in calls, and conference registration reminders. Our highly trained team knows how to navigate organizations and telephone calls, providing an effective partnership for retention, marketing research, and database update initiatives.

Putting each call into a membership telemarketing and customer care context means that the team transforms a prepared script into a conversation. All questions are consistently asked, which provides reliable data for response analysis. The member or prospect, however, never has the feeling of speaking with an outside telemarketer. The Outreach callers become a true extension your organization, as if they’re calling from the inside with important information to share.

Campaigns at a Glance

    • New member and customer welcome and check-in calls
    • Active member renewals and lapsed member winback
    • Customer satisfaction and product usage surveys
    • Event reminders and registration
    • Membership recruiting
    • Marketing campaign follow-up
    • Data updates and database development

Answers That Lead to Better Marketing

    • If they say yes: What’s the benefit they value most?
    • If they say no: Why are they not interested? What would it take to change their minds?
    • How likely are they to recommend your organization?
    • What could you do to get them to respond sooner?
    • What are their expectations from the membership or product?
    • What message would they like to convey to leadership?

Inbound Plus Outbound: A Complete Call Center Solution

    • Streamlined training and AMS support from your
      BrightKey inbound team
    • Ability to transfer membership and product inquiries
      directly to your team


Putting your organization’s best foot
forward with conversations that provide
valuable insight into your constituents.

  • Customized script development and
    reporting—based on your goals
  • Dedicated teams, with the ability to
    scale for increased speed and larger
    list size
  • Ability to work in your AMS or CRM
    system for processing and data
  • High-level data analysis and
  • From testing to rollout, flexible
    strategies that maximize ROI
  • Seamless inbound and outbound

Speak with one of our experts today.

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