Marketing Campaigns
The most effective direct marketing campaigns use an integrated
multi-channel approach of mail, email, and telemarketing. With
a well-coordinated effort, each medium boosts the success of
the others. BrightKey’s Strategic Marketing team calls on the
best practices of more than 200 associations to help you design,
implement, analyze, and finetune the strategy that works best
for you. We start with what you currently have in place—your
schedule, your marketing mix, and your results. We’ll talk about
your goals, determine what’s working and what’s not, and make
recommendations for saving money and improving your ROI.
Not interested in a complete overhaul? We can implement your
current strategy or handle any combination of mail, email, and
phone. Because we understand how it all works together, we
can handle one component and coordinate with your team for
a seamless integration. Whether you’re talking about monthly or
annual renewals… registration for your annual meeting…or data
integrity programs, we can save you money and improve your
results.
Winning Strategies for Mail, Email & Telemarketing
- Strategy through implementation…or any step along the way
- Expert programming that takes full advantage of variable data,
images, and a highly personalized approach - In-house mail processing that reaches 100% of members with
valid addresses - Email that incorporates advanced customization options with
your brand look-and-feel - Outbound telemarketing that adds the personal touch to
prompt action with direct conversation or voicemail
Types of Campaigns
- Subscription and membership renewal series from early
renewal to winback - Database updates and data integrity
- Conference reminders from early bird to on-site
registration - Satisfaction surveys
- Subscription and membership renewal series from early
WHY BRIGHTKEY?
A cost-effective, integrated approach to
improving your direct marketing ROI.
- Tiered strategy that takes best
advantage of lower cost email
while not sacrificing the strategy of
reporting—based on your goals - Sophisticated programming
incorporated into every channel - Personalized messaging and targeted
offers based on membership level,
renewal status, special interests, and
more - Commitment to continuous quality
improvement through response
analysis
- Tiered strategy that takes best
