News & Views
I can’t think of a better way to sum up the power of BrightKey’s seamless support. And nothing makes me prouder than extending the reach of mission-driven organizations by delivering extraordinary experiences for members, customers, visitors, and donors.
Helping to build thousands of relationships…one at a time.
Our doors first opened back in 1988 to support associations, and we have long since expanded into the government and corporate worlds. With the addition of national museum clients in recent years, we have extended our services to include secure high-volume donor support. With our full-service caging operation, we continue to add security enhancements and apply leading-edge technology to handle donations — from receiving and opening the mail, to processing credit cards and depositing checks and cash (yes, people still send cash!)
The BrightKey team not only captures check images and promotion source codes but also scans the written messages that frequently accompany donations. In that way, the client development team can add a personal touch to their follow-up. All scanned information is completely accessible by search, so that phone and email inquiries can be answered on the spot and follow-up is timely and customized.
What makes your day bright?
Every time we answer the phone, ship a package, send an email, or support a donor campaign, we communicate on behalf of some of the country’s most important organizations. And we take that responsibility very seriously. We love adding the “bright” touch!
Here are just a few of recent highlights I’d like to share with you…
When opportunity knocks…BrightKey’s there to open the door: Recently, we took a call from a member who wanted to make a substantial client donation. He didn’t want the call forwarded. He didn’t want a return call. He wanted to make the donation right then and there. BrightKey processed that $50,000 donation on the spot. Now that’s what I’d call a bright day!
Honoring Alpha Phi Alpha Fraternity during Black History Month: This long-time BrightKey client has stood at the forefront of the African-American community’s fight for civil rights, with members that include W.E.B. DuBois, Martin Luther King, Jr., and Thurgood Marshall. We recently recognized their important work with a donation at the Brotherhood Level.
Sharing the success: Hats off to clients new and old, and the stellar BrightKey employees that made 2022 a great year! We’re delighted to invest in innovations that will continue to help fuel clients’ growth…and to share our success with our dedicated team through recognition awards, bonuses, and a 50% 401(k) match for all plan participants.
Thank you! And stay in touch…
As always, I appreciate all our clients for entrusting us with your most valuable asset—whether it’s your members, donors, or employees. If you have an idea, a question, or an issue to discuss, I want to hear from you. Please contact me directly by email (firstname.lastname@example.org) or cell phone (410-570-5265).
All the best,
Rita Hope Counts
President and CEO
What's Trending (At a Glance)
Our broad client base provides a great view of what’s going on in many different areas. Each month, we send out a news brief with a quick read on hot topics, emerging trends, and action steps. Here’s just a taste of What’s Trending…
The European Union has recently implemented new requirements for Harmonized System (HS) codes on shipments which will go into effect on March 1, 2023. HS codes classify goods for customs purposes and are typically assigned during export. Under the new requirements, the exporter must ensure that the HS code is accurate and matches the product description as stated on the commercial invoice. This ensures that the goods are correctly classified, and that appropriate taxes and duties are paid. BrightKey has implemented changes to accommodate this new requirement for all clients utilizing our Warehouse Management System (WMS).
Attendee kits for conferences provide a great way to increase attendee engagement and create a more memorable experience. They can also be used to thank attendees for participating and provide helpful materials such as swag, handouts, and information. Member kits can also help to create a sense of community among attendees and to promote a positive image of the event. BrightKey can handle all your kitting needs, whether bulk fulfillment to the venue or drop shipped to the attendee. Give us a call today to start planning your 2023 conference kits!
Many organizations with a calendar year membership offer a grace period that is fast approaching its expiration. Organizations then must decide whether to push another round of retention investment or pursue new member acquisition campaigns. With BrightKey’s Membership services, we tailor membership lifecycle campaigns to help drive higher retention and referral rates to allow our organizations to stay mission-focused. Call us today for a free program consultation.
Advanced Mail Solutions
As organizations continue experimenting with hybrid and remote-first workplace environments, they still need help with replacing or optimizing traditional office functions. BrightKey’s advanced mail solutions enhance organizational efficiency with mail pickup, digitization, lockbox, caging, and data entry services. Our solutions can help your organization transition to a modern workplace by replacing manual processes with automated data exchange and records management.
The USPS announced rate increases that will go into effect on January 22, 2023. In addition, effective March 1, 2023, harmonized tariff codes (HS codes) will be required on all packages destined for the European Union. If this requirement is not adhered to, packages will be returned to the sender.
The global economy is showing signs of challenging times ahead. A survey by AlixPartners of 3,000 global executives shows action is already being taken to mitigate risk. Survey participants reported that 20% have performed layoffs or intend to, and 25% have initiated hiring freezes. Associations should be evaluating how to leverage their existing B2B relationships better to maintain/grow their top line while also reducing their costs. BrightKey brings more than 35 years of customized outsourced experience to allow your team to remain nimble and mission focused. Call us today to discuss your challenges for 2023!
According to a recent article published by Rob Hanks in Mailing Systems Technology, the average person sees approximately 6,000 digital messages per day, pays attention to 50, and remembers only two. By combining direct mail with your digital efforts, you create a scenario in which a person must look at your mail before disposing of it, and this approach can deliver 40% more engagement. BrighKey provides direct mail and data integrity services to maximize customer engagement.
Technology and access to information are driving consumer expectations of what “good customer service” means. Virtual assistants and websites packed with information are great starting points, but what are you providing to your members as an additional resource? A live operator builds rapport with your members and leads to a higher rate of tickets being resolved with a single touch. This all contributes to an enhanced member experience.
Many organizations are in the middle of their busy season and wondering how they will accomplish all the outstanding strategic goals set at the beginning of the year. Is your organization short-staffed or needs a final push across the project finish line? BrightKey has the experience and resources to help your organization with membership, data integrity, fulfillment, mailings, and one-off special projects.
UPS Rate Increases
On October 21, 2022, UPS notified customers about rate increases slated for later this year. The rates for UPS® Ground, UPS Air and International will increase an average net 6.9%. UPS Air Freight rates within and between the U.S., Canada, and Puerto Rico will increase an average net 6.2%. This adjustment will go into effect on December 27, 2022.
Manager, Membership Sales
Senior Facilities Manager
Coordinator for Fulfillment
Vice President, Member Support
BrightKey Delivers Results
Aligning with the Times
SKILL: BrightKey’s experts in mailroom operations and document scanning workflow, completed an onsite assessment of current operations and presented recommendations to enhance the essential mailroom operations. BrightKey assisted with procuring and installing state of the art mail processing and accountable mail tracking equipment in addition to deploying standard operating processes and procedures, and volume and performance tracking dashboards.
RESULTS: BrightKey continues to work with our customer to identify additional document workflows and expects to maximize the existing capacity to meet the demands of their growth. In addition, the implementation of new technology and the development of standard operating procedures and reporting provided the corporate operation with a well-oiled mailroom which turns around inbound mail the same day it is received.
Reducing Cost While Creating Efficiencies
SKILL: BrightKey’s Project Team researched costs for printer and coil machine replacements, designed supply workrooms for standardization, and identified a new approach to shipping and mailing.
RESULTS: By replacing a printer that allowed for in-house services rather than outsourcing, Brightkey helped save money and organize production within. In addition, Brightkey helped standardize the workroom for efficiency and supply management which allowed for ensuring standardization of both supplies and industrial equipment. Our team standardized supplies for tracking and reordering as needed which improved productivity. Brightkey advised using FedEx ground home delivery services vs FedEx express for employees working from home, reducing delivery costs for shipping.
Following COVID Protocols While Remaining Engaged
SKILL: BrightKey worked closely with our client to outline their requirements. This resulted in timelines for completion and definitive performance standards for delivery and security. BrightKey also consulted with the client to develop a customized migration to their preferred file sharing application and implemented the solution within five weeks of initial request.
RESULTS: BrightKey developed a customized mail digitization program that allowed employees to work seamlessly from home or any location with internet access. Employees received their digitized mail by 1:00 pm on the same day received. All mail images were migrated via an encrypted network. Additionally, all hard copies were indexed, filed, and stored in a secure location, making hard copy retrieval fast and efficient.
Enhanced Reporting for Mail Services
SKILL: BrightKey implemented an online, customized Reporting Dashboard. No client resources were required to implement this solution. Our solution provided a customized dashboard and tabular reports along with drill down capability into report data, daily refreshing of reporting data, and export functionality. These capabilities allowed for improvements in real time data reports, accompanied by secure usernames and passwords for staff to access data when needed.
RESULTS: The dashboard provides daily data on both inbound and outbound mail volumes. The dashboard tracks items such as total shipments, mass mailing, and mail screening. With the help of BrightKey, the company was able to digitize some of the current flow of mail, facilitating the clients current flow of mail and mail tracking.
Last Chance Fellow Recovery
SKILL: BrightKey’s Strategic Outreach team collaborated with the medical nonprofit to develop an outbound calling campaign to transition the lapsed members. Campaign design strategy included calling Fellows near benefit expiration to create a sense of urgency, a compelling script that highlighted powerful member benefits, clear rebuttals that combined a discount on renewing membership, and strategic collection of member feedback to tailor strategy throughout the current and future campaigns.
RESULTS: The three-week, two attempt, outreach campaign approach ensured that every member received a form of communication, which included direct conversation, voicemail, and email follow up. The campaign success was measured by payments received over the phone, members who pledged to pay, and payments made after the first call. With a final campaign ROI of $34.73 for every dollar spent, the customized approach to the outreach campaign proved to be a successful win back effort.