Data Integrity
Your database—members, customers, donors, former members,
past buyers, and prospects—is your gold. That’s why data integrity
campaigns are an all-hands-on-deck proposition for BrightKey. We
start with your goals. What list segments do you want to reach? What
types of information are you adding? What’s your target response
rate? (If you want 100%, we’ve done that!) With that information,
BrightKey marketing and programming strategists map out a plan,
combining the efforts of our mail, email, and telemarketing teams
to reach your customers and prospects in the way that they’re most
likely to respond.
Depending on the campaign type and the preferences of
your IT team, we use personalized links to capture data in a
centralized location for easy reporting, and tracking, and ultimately
importing into your AMS or CRM system. Based on the
responsiveness of your file, your goals, and your budget, we analyze
and fine tune along the way. The end result is an enhanced database
and a solid maintenance plan moving forward.
Sample Data Integrity Campaigns
- Current and past members
- Current and past subscribers
- Non-member conference attendees
- Updating organizational membership rosters
- Appending phone or email addresses
- Duplicate record consolidation
Selected Menu of Data Capture Options
- Verification of contact information on file
- Completing missing contact information
- Confirming email addresses with hard bounces
- Identifying additional contacts for organizational memberships
- Adding secondary telephone numbers or personal email
addresses to avoid losing touch when members change jobs or
students graduate - Asking about special interests for more relevant and welcome
marketing - Gaining clarification on email “unsubscribers” or “do not call”
records - Gathering demographic data for improved segmentation or to
support and track diversity goals - Updating annual sales for associations with revenue-based dues
WHY BRIGHTKEY?
Complete cross-department team of
experts to deliver your customized
campaign.
- A goals-based approach for a strategy
that works for you - Proven step-by-step process that
maximizes response at the lowest
possible expense - Coordination with your IT team for
permissions and the technical solution
that works best for you - Results tracking that leads to
mid-course adjustments based on
campaign success - Ongoing quality assurance and
monitoring - Dedicated project manager
who oversees all the campaign components
- A goals-based approach for a strategy
